End the Chaos. Start With a Plan.

Every thriving martial art business starts with one thing: a solid plan. That’s why we spend the first four weeks of the Martial Art MBA focused entirely focused on help YOU create your business plan. AND? We will do it for FREE. All you have to do is show up and put in the work.

After the business plan is complete, you can choose to stay in the Cohort as we spend the remaining 26 weeks of the course mastering the FOUR PILLARS of your business. We will cover every topic listed below. It's a true MBA education - customized specifically for your martial art business.

Operations

In our Operations Component, we will accomplish the following:

  • Apply lean systems and Six Sigma principles to increase efficiency and reduce waste.
  • Build clear operational flow systems - both administrative and customer centric.
  • Create and optimize martial arts class schedules to maximize time and teaching efficiency.
  • Capture performance data and key performance indicators (KPIs).
  • Create clear Standard Operating Procedures (SOPs).

Human Resources

We focus on building a strong foundation for managing your team effectively and responsibly.

You’ll learn how to create proper personnel files, understand hiring laws and compliance, secure the right insurance coverage, and establish training and evaluation systems that keep your team motivated and aligned with your vision.

Marketing

True marketing builds a brand that works for you every single day.

Together, we’ll create a complete marketing system designed to attract, engage, and retain students—not just fill your inbox with inquiries. From pricing strategy to brand identity, you’ll learn how to ensure consistency across all channels and build campaigns that fuel sustainable growth.

Finance

We tackle one of the most overlooked areas of business ownership: understanding your numbers.

You’ll learn bookkeeping, financial statements, forecasting, and goal-setting so you can make informed, future-focused decisions with confidence.

About the Course

I’m not going to sugarcoat this. This is school.

Over 30 weeks, you’ll follow a rigorous, structured program. There will be weekly lessons, homework to submit, and actions you apply in your own martial art center. We focus ONLY on what matters to martial art businesses. You will do hard work that will move your business forward—designing systems, tracking numbers, and making decisions.

This is only for business owners who are ready to do the work and take full control of what they have built.

The cohort culminates with an in-person gathering in Columbus, Ohio, in October 2026. We’ll meet to review, share, and solidify what you’ve built—and you’ll leave with a clear, laser-focused plan to make 2027 your strongest year ever.

Reserve Your Spot

About Your Instructor

From High School Dropout, to the MBA Classroom

Kelly Muir knows what it takes to build success from the ground up. She began training in 1980 and, at 17, left high school to navigate life on her own. Fortunate to learn from world-class instructors, she excelled both on and off the mat, going on to build two successful martial arts centers on her own.

Frustrated by years of receiving fragmented business advice, she went to school, earned her business degree, and is now an MBA candidate. Her purpose in attending University was singular: to bring the industry a polished, disciplined, and complete business model that she could share with other martial art business owners.

Through Kelly Muir Consulting and her signature Martial Art MBA™, she replaces scattered tactics with a full A–Z business blueprint and personally guides owners through it...so they can stop collecting pieces of the business puzzle - and run their business with the confidence, and knowledge they deserve.

Ready to Take The First Step?

Our cohorts are intentionally kept small and highly personalized to ensure every participant gets the attention and support they need to succeed.

If you believe you’d be a strong fit for the 2026 group, we invite you to reserve your space using the link below.

Reserve Your Space